March 12, 2014
The complaints about the South by Southwest Interactive conference have become as reliable as the blooming of the redbud trees that line Austin’s Lady Bird Lake.
Every spring, there are articles declaring that the event is, choose one of the following: “over,” “not a tech conference anymore,” suffering from “growing pains,” that it has “has lost its compass,” and that, well, it’s just too big. As a long-time Austin resident (nearly 30 years) I can verify that the last item on that list is true. Last year, more than 30,000 people attended SXSW Interactive. (Another 30,000 are in town for this year’s event.) The swarm of “digital creatives” who swarm the city during the five-day conference, along with the hordes who come for the SX film, music, and .edu events, choke the city. They snarl traffic, overwhelm the restaurants, crowd downtown sidewalks, and convert big swaths of the city into no-go zones.